APA Style

Kotler, Philip., Armstrong, Gary.. (2012). Principles of Marketing (14th). Boston: Pearson.

Chicago Style

Kotler, Philip., Armstrong, Gary.. Principles of Marketing. 14th Boston: Pearson, 2012. Management, Marketing.

MLA Style

Kotler, Philip., Armstrong, Gary.. Principles of Marketing. 14th Boston: Pearson, 2012. Management, Marketing.

Turabian Style

Kotler, Philip., Armstrong, Gary.. Principles of Marketing. 14th Boston: Pearson, 2012. Management, Marketing.