Management, Marketing

Principles of Marketing

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Detail Information

Series Title

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Call Number

658.8 Kot

Publisher

Boston : Pearson., 2012

Collation

637 p. : col. ill. ; 29 cm.

Language

English

ISBN/ISSN

978-0-273-75243-1

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

14th

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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