Management, Marketing

Strategic Marketing

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Detail Information

Series Title

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Call Number

658.802 Moo

Publisher

New York : Pearson., 2012

Collation

xxiv, 384 p. : ill. ; 23 cm.

Language

English

ISBN/ISSN

978-0-137-13697-1

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

International

Subject(s)

Strategic planning
Marketing--Management

Specific Detail Info

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Statement of Responsibility

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