APA Style

Perreault, William D.. (2012). Essentials of Marketing: A Marketing Strategy Planning Approach . New York: McGraw Hill.

Chicago Style

Perreault, William D.. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw Hill, 2012. Management, Marketing.

MLA Style

Perreault, William D.. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw Hill, 2012. Management, Marketing.

Turabian Style

Perreault, William D.. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw Hill, 2012. Management, Marketing.