APA Style
Holt, Douglas B. (2004).
How Brands Become Icons: The Principles of Cultural Branding .
Boston:
HBS Press.
Chicago Style
Holt, Douglas B.
How Brands Become Icons: The Principles of Cultural Branding.
Boston:
HBS Press,
2004.
Management, Marketing.
MLA Style
Holt, Douglas B.
How Brands Become Icons: The Principles of Cultural Branding.
Boston:
HBS Press,
2004.
Management, Marketing.
Turabian Style
Holt, Douglas B.
How Brands Become Icons: The Principles of Cultural Branding.
Boston:
HBS Press,
2004.
Management, Marketing.