Management, Marketing

How Brands Become Icons: The Principles of Cultural Branding

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Detail Information

Series Title

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Call Number

658.827 Hol

Publisher

Boston : HBS Press., 2004

Collation

xiii, 265 p. : ill. ; 25 cm.

Language

English

ISBN/ISSN

978-157-8517749

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand name products.
Popular culture
Business names
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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Other version/related

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